No one likes a know-it-all

Here’s a dead giveaway as to whether you’re dealing with an amateur sales person or a professional. Amateurs feel pressured to be experts in everything- not just the products or service they’re selling. Professionals, on the other hand, are quick to admit ignorance about anything they’re not absolutely sure about, be it weather forecasts, sports scores or the latest news. Saying ‘I don’t know’ to a customer sends the message that you are honest and don’t fake-it. That goes a long way towards generating our first and most important sale – trust.