The Next Big Thing in Customer Service
In my presentations on thriving in an uncertain economy, I encourage my audiences to resist the temptation to lower their prices to compete. What do you really ‘win’ in a price war? Instead, we help them become remark-ably different; by taking customer service to the next level. I’m not referring to the next higher level. I’m talking about the next deeper level. In other words, earn a deeper level of trust with your customers. That means lots of little things: avoiding making slightly exaggerated claims – in person and in advertisements; listening beyond understanding to also express empathy; narrowing appropriate choices for customers so they can confidently buy on the spot; and most of all, keeping even implied promises – no matter what. Anyone can be friendly with customers… it takes a mind-shift to create trust.
Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author. For more tips, training tools or to inquire about engaging Jeff for your team visit www.JeffMowatt.com
Today’s chuckle:
If you look like your passport picture, you probably need the trip.
Like to forward or reprint this tip?
We have some options to make this easier for you. Click here for a printer-friendly CDrom with all Jeff’s tips. Click here for Jeff’s book with 101 top tips. If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so providing you include the bio and contact information after each tip or article. Please also email a link to any tips or articles that you post on-line to [email protected].
Copyright © JC Mowatt Seminars Inc. All rights reserved.
Like to forward or reprint this tip?
Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates