Here’s an interesting tidbit that may change the way you interact with customers. I interviewed a respected manager about things she’s learned over years of running her business. (When I speak for various groups I typically interview a few of the group leaders in advance to get their input). She told me she wished she had realized sooner that following-up with potential customers a few days after they first contact you is not bothering them. You’re doing them a favour. Unfortunately, we often avoid following-up for fear of being considered a pest. The truth is customers may have every intention of contacting you anyway, but they have a full inbox and are distracted. Next time you’re wondering if you should contact the customer, go ahead and phone. You’re not being bothersome; you’re being helpful.
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