The #1 Way to be Valued as a Trusted Advisor

If you’ve attended my Trusted Advisor seminar or used any of my coaching tools, you may recall that my overriding theme is demonstrate that you understand your customers’ unique circumstances. If you or your team members aren’t convinced, consider this… I recently attended a presentation by Tanya Ecklund, leader of the #1 team at the #1 Re/Max office in the world. Pretty big credentials. During the Q & A I asked Tanya how, when she and her competitors were invited to submit proposals, she closed more deals. Her response was that she proved to the client that she knew more about that customer’s unique property, that neighborhood, and that marketplace than the competition. Notice that Tanya’s success had nothing to do with the way many realtors try to stand out; by creating hockey slogans or nicknames. Ironically, your brand value is less about your uniqueness, and more about your understanding of your customers’ uniqueness.

Today’s chuckle:

I don’t want to brag, but I do speak pig Latin. I mean, I’m not fluent, but I’m sure if I ever went there, I could get by.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected].

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates