A Sales Lesson that Changed Everything – Stop trying to be Liked

Transform Sales Conversations and Customer Loyalty

Imagine you’re 22, recently graduated with a commerce degree, but the economy is so bad the only job you get is selling door-to-door to businesses. Potential customers treat you like you’re soiling their carpet. That was me in 1983. I faced so much rejection and rudeness that I hated my job. Finally, I figured out what I was doing wrong. I was trying too hard to be liked. Ironically, I discovered when I focused less on being liked and more on building trust, the more people seemed to like me and were inclined to do business with me. How about you and your employees? If they believe that customers relationships are about ingratiation themselves, chances are customers will be less than receptive. Focus your words and actions on building trust – you’ll receive a warmer reception, and enjoy a more enduring, more profitable relationship.

Today’s chuckle:

“Familiarity breeds contempt – and children.” – Mark Twain

Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a Canadian professional customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.