Customer Service Training TIps

A Tiny change to boost business by 8%

I was fascinated by this amazing bit of research on customer buying behaviors. Cornell University researchers discovered that by removing the dollar sign from restaurant menus (ie. showing the price as 12 vs $12) they increased average purchases by 8%! When you think about it, it stands to reason. The more we see dollar signs the more we become conscious of cost. What does that mean for your business? What if rather than listing a price as $7,000.00, you simply wrote 7k? For something as simple as removing a dollar sign the impact can be significant.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Today’s chuckle:

Department of Redundancy Department


Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected]

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.