Are you an Informer or Interpreter – provide valuable advice

Provide Valuable Customer Advice in the Age Too Much Information

I believe those who claim we are living in the information age are missing the point. Your customers have more information and choices than they know what to do with. That’s the problem. Too much information. What customers are craving for – and willing to pay a premium for – is analysis. They want your interpretation of all the available products/services/solutions available, and they want your advice about which are best suited to their unique needs. They don’t want you to send them to websites, offer to send them more information, or hand them instruction manuals. Information has become a cheap commodity. It’s your interpretation and advice that makes your services highly valued.

Today’s chuckle:

A dog thinks: Hey, these people I live with feed me, love me, provide me with a nice warm, dry house, pet me, and take good care of me… They must be Gods!

A cat thinks: Hey, these people I live with feed me, love me, provide me with a nice warm, dry house, pet me, and take good care of me… I must be a God!

Written By Jeff Mowatt (original content – not AI generated)

Was this helpful?   For additional information on this topic: Customer Service Trends/Strategic Planning

You’ll find more of Jeff’s Trusted Advisor Customer Service tips or subscribe to receive a new Business Building Tip every two weeks.

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service & sales speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.