Customer Service Training TIps

Are your repeat customers Loyal?

Businesses often fail because managers confuse repeat customers for loyal customers. I’m a repeat customer at my local video store despite the poor service. I’m unwilling to drive 15 minutes further to the competition for a simple video. The moment a competitor moves in locally, however, that first store won’t just lose some of my business, they’ll lose it all. You may have repeat customers, but that doesn’t mean they’re loyal. Managers and business owners who fail to understand and address this do so at their own peril.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Today’s chuckle:

Suburbia: where they tear out the trees and name streets after them.


Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected].

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.