Challenge the Conventional Wisdom
One of the most compelling ways to sell products, services, or ideas is to challenge the conventional ‘wisdom.’ When explaining a new concept to someone, point out what most people tend to believe about something – in other words, the conventional wisdom. Then show them how in reality your product, service or idea completely invalidates that common belief. The moment you have the other person thinking, “I never looked at it that way,” you’ve created immediate value and dramatically enhanced your credibility.
Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author. For more tips, training tools or to inquire about engaging Jeff for your team visit www.JeffMowatt.com
Today’s chuckle:
If you lend someone $20, and never see that person again; it was probably worth it.
Like to forward or reprint this tip?
We have some options to make this easier for you. Click here for a printer-friendly CDrom with all Jeff’s tips. Click here for Jeff’s book with 101 top tips. If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so providing you include the bio and contact information after each tip or article. Please also email a link to any tips or articles that you post on-line to [email protected].
Copyright © JC Mowatt Seminars Inc. All rights reserved.
Like to forward or reprint this tip?
Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates