Closing the Customer Feedback Loop

Boost Customer Retention and Elevate Customer Satisfaction

Many companies collect feedback from customers – then, unfortunately, do nothing. They conduct surveys, stage focus groups, monitor complaints then merely report the information to local managers. That wastes time and resources. When I work with companies to enhance customer retention, I often introduce the process of Customer Service Team (CAST) Meetings ©. At these on-going regularly scheduled sessions, managers and employees exchange customer feedback and then formulate plans to prevent problems from reoccurring. The CAST Meetings keep employees focused on the truth that customer satisfaction is not a survey or one-day event – it’s an ongoing process that keeps you in business.

Written By Jeff Mowatt (original content – not AI generated)

Was this helpful?   For additional information on this topic:  Customer Service Trends/Strategic Planning

You’ll find more of Jeff’s Trusted Advisor Customer Service tips or subscribe to receive a new Business Building Tip every two weeks.

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service speaker, customer service training professional, award-winning speaker, and best-selling author.