Cold calling, “How are you?”
Here’s a useful way to begin your conversation and build trust when making a business call to a stranger. “Hi, Jane, my name’s so-and-so. We haven’t met yet. The reason I’m calling is…” The key is that you point-out that you haven’t met yet. People often receive calls from strangers who take the opposite approach; they don’t introduce themselves and instead fake familiarity by asking, “How are you?” This annoys the person being called because it a) sounds insincere, and b) wastes their time.
Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author. For more tips, training tools or to inquire about engaging Jeff for your team visit www.JeffMowatt.com
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