Customer Service Training TIps

Decision Fatigue

You’ve probably noticed that today’s customers are increasingly suffering from decision fatigue. A simple Google search can – in less than a second – deluge potential buyers with so much information that they become overwhelmed and intransigent. That means when you’re helping customers make buying decisions it’s more important than ever to not only help them make decisions more easily; but you also make the decisions appear to be easy. Here are several terms to include into your customer communications to help customers realize that buying from you won’t be a strain: hassle-free, turn-key, step-by-step, guide you, simple, logical, easy, right fit, uncomplicated, in plain English, user-friendly, accessible, ready to use. The result of using these types of terms… less perceived stress for your customers and more profit for you.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Today’s chuckle:

Regular naps prevent old age… especially if you tak them while driving.


Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected].

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.