Dissatisfied Customers – What’s Really At Stake

Build Customer Loyalty for Long Term Business Success

As a customer receiving poor service, you’ve no doubt wondered what the people in that organization were thinking. You inform an employee about a problem, and rather than apologize, they offer excuses or act like they’re doing you a favour fixing their mistake.

This often happens because employees focus on the immediate transaction rather than the value of the long-term relationship. In other words, what’s at stake is not the $50 transaction – it’s the customer’s thousands of dollars worth of that lifetime business. Not to mention the word-of-mouth publicity.

The takeaway? For sustainable profits, managers should spend less on expenses ads and discounts to attract new customers and more on training current employees to delight and retain the ones they already have. Investing in excellent service pays dividends in loyalty and reputation.

Today’s chuckle:

I argue very well. Ask any of my remaining friends. I can win an argument on any topic, against any opponent. People know this, and steer clear of me at parties. Often, as a sign of their great respect, they don’t even invite me. (Dave Barry)

Written By Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.