How to Compete when Value is Assumed

The Shift in Consumer Values…

Here’s a business trend that may surprise you.

Consumers are becoming less interested in shopping for value – and more interested in being valued for shopping. With the quality movement of the 1980’s and 90’s, manufactured products have improved such that value is now assumed. Meanwhile, consumers’ lives have become busier. They have less face-to-face contact with friends or even coworkers (instead they ‘telecommute’ to work). So, to fulfill their social needs people are turning more to merchants.

Lesson: tomorrow’s successful companies will be those that focus employee education not so much on product knowledge – but people knowledge.

Written By Customer Service & Sales Speaker, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.