Customer Service Training TIps

How to Compete when Value is Assumed

Here’s a business trend that may surprise you. Consumers are becoming less interested in shopping for value – and more interested in being valued for shopping. With the quality movement of the 1980’s and 90’s, manufactured products have improved such that value is now assumed. Meanwhile, consumers’ lives have become busier. They have less face-to-face contact with friends or even coworkers (instead they ‘telecommute’ to work). So, to fulfill their social needs people are turning more to merchants. Lesson: tomorrow’s successful companies will be those that focus employee education not so much on product knowledge – but people knowledge.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected].

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.