How to Lose Customer Confidence without Saying a Word
Why Attention to Detail Is Key to Building Customer Perception
What do the following service providers have in common?
- Contractor shows-up at the worksite in a beat-up pick up
- A financial planner attends a meeting and appears in need of a shoeshine
- A website’s ‘latest news’ is 3 years old
Answer – they all show a lack of attention to detail. And they all reduce customer confidence. Before doing business with you, the customer isn’t in a position to know if you are technically competent. What the customer can see is whether you pay attention to detail. If you evidently don’t maintain your own equipment, grooming, facilities, or website, then why should the customer believe that you’d be any more conscientious with their home repair, finances, vehicle, or whatever they’re entrusting you with? Being presentable is not about being compulsively neat. It is about demonstrating your commitment to quality.
Today’s chuckle:
Teenager with nose rings, baggy clothing and spiked hair to a friend: “I don’t really like dressing this way, but it keeps my parents from dragging me everywhere they go.”
Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)
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Jeff Mowatt is a Canadian professional customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author