Insider Information

Boost Customer Value to Differentiate your Services

When I was brought in to do a customer service seminar for a group of operators of tourist information centers, I discovered a trend that may also affect your customers. As more people travel with a GPS they have less need to stop at a tourist info center to ask about local venues. Similarly, using the Internet, your customers likely have plenty of data about your products and that of your competition. One of the strategies I shared with the visitor information group, was give the insiders’ guide. In other words, don’t merely hand out brochures – instead give customers the ‘inside story‘ of the best places the locals frequent. When you give your customer examples of what you and other insiders know based on firsthand experience – that isn’t on a website – you’re creating real value and a service differentiator.

Today’s chuckle:

He who hesitates is not only lost, but miles from the next exit.

Written By Jeff Mowatt (original content – not AI generated)

Was this helpful?   For additional information on this topic:  Customer Service Trends/Strategic Planning

You’ll find more of Jeff’s Trusted Advisor Customer Service tips or subscribe to receive a new Business Building Tip every two weeks.

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service speaker, customer service trainer, a business strategist, award-winning speaker, and best-selling author.