Customer Service Training TIps

Offer a “Unique Selling Proposition”

When you’re having a sales conversation with a potential customer, it’s useful to provide three critical pieces of information. First, point out the benefit that your product or service provides for the customer. Second explain what’s unique about it. And finally, provide evidence that supports your claims. Together the benefits, uniqueness, and evidence constitute what’s known in sales circles as a “unique selling proposition” or USP. If you’re providing information in writing, the USP should be the foundation of your proposal.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


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