Personal Stories Sell
One thing a sales rep can do better than any brochure, is tell personal stories about the products or service. When I went to Ridley’s Cycle in Calgary to look at mountain bikes, I didn’t pick the one with the most detailed spec sheet. Instead, I took the advice of the employee who was obviously an avid mountain biker. He described his experience of test riding their bikes with such enthusiasm, I ended up buying two (one for a friend). Brochures may be necessary – but it’s people and personal stories that create instant buying behavior.
Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author. For more tips, training tools or to inquire about engaging Jeff for your team visit www.JeffMowatt.com
Today’s chuckle:
Life is nothing like the brochure
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