Power of Touch Can Make a Big Difference when Appropriate

How a Small Gesture Can Make a Big Difference when Appropriate

Quick – according to studies at the University of Texas, what single gesture increased waiters’ and waitress’ tips by an average of 36%? Answer: they physically touched the patrons at some point during the meal. Picture touching a customer on the upper arm while asking, “How’s the food?” Of course, you have to be careful about who and where you touch (a handshake is usually safe). It appears that in our techno-automated, cyber-society most people still appreciate – and are willing to pay extra for – service with a personal touch.

Written By Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service & sales speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.