Customer Service Training TIps

Power of Touch

Quick – according to studies at the University of Texas, what single gesture increased waiters’ and waitress’ tips by an average of 36%? Answer: they physically touched the patrons at some point during the meal. Picture touching a customer on the upper arm while asking, “How’s the food?” Of course, you have to be careful about who and where you touch (a handshake is usually safe). It appears that in our techno-automated, cyber-society most people still appreciate – and are willing to pay extra for – service with a personal touch.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


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