Replace ‘if’ with ‘when’ Word Choices to Increase Sales

Discover How One Word Can Increase Yours Sales

Which of these two statements do you think sells more?

A) If you drive this car you don’t have to worry about safety.  Or
B) When you drive this car you don’t have to worry about safety.

By simply replacing the word ‘if’ with ‘when‘, statement B is more convincing. Using ‘if’ raises the issue about whether or not the person will buy. By using, ‘when’, we have the customer visualizing themselves having already made the purchase and experience the benefits. Big difference for replacing a small word.

Written By Customer Service & Sales Speaker, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.