Say only this to help Customers Buy More

How to Make Buying Decisions Easier for Customers

Customers making buying decisions tend to favour those who give them a PUP. P.U.P is an acronym I created that stands for three pearls of information that help customers feel confident they should buy from you over others. P.U.P should be the foundation of any proposal, website, brochure, advertisement, or buying conversation. The first “P” in P.U.P stands for Payoff – the ultimate benefit that customers will derive from using your products or services. “U” in P.U.P stands for Unique – explain how your product/service differs from others in your category. Finally, the last “P” in P.U.P is Proof – evidence in the form of testimonials, credentials, photos, anecdotes, demonstrations, test results, that prove what you claim is indeed true. If you give your customers more information than P.U.P., it may just complicate their purchase and overwhelm them. Give less, and customers may think the proposition is too risky or not beneficial enough to be worth the investment.

Today’s chuckle:

I can’t get enough minimalism

Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.