Customer Service Training TIps

Students for Customer Surveys

Every competent business manager knows the importance of staying in-tune with customer needs. The challenge is identifying those changing needs. You can measure complaints, use survey cards, focus groups, or personal interviews-all of which have pros and cons. If you’re planning on using a third party to stage one-on-one customer interviews, consider using local business students. Students conducting surveys get huge response rates. Think of it – wouldn’t you, as someone being questioned, be more likely to “…help a student with their class project?” Bonus: starving business students generate exceptional results for the price of Kraft Dinner.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


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