Students for Customer Surveys

Every competent business manager knows the importance of staying in-tune with customer needs. The challenge is identifying those changing needs. You can measure complaints, use survey cards, focus groups, or personal interviews-all of which have pros and cons. If you’re planning on using a third party to stage one-on-one customer interviews, consider using local business students. Students conducting surveys get huge response rates. Think of it – wouldn’t you, as someone being questioned, be more likely to “…help a student with their class project?” Bonus: starving business students generate exceptional results for the price of Kraft Dinner.

Written By Customer Service & Sales Speaker, Jeff Mowatt (original content – not AI generated)

Was this helpful?   For additional information on this topic:  Customer Service Trends/Strategic Planning

You’ll find more of Jeff’s Trusted Advisor Customer Service & Sales tips or subscribe to receive a new Business Building Tip every two weeks.

Watch many of my tips on my YouTube Channel. Like, comment, and subscribe for more insightful content. See you in the next video!

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.