Take Ten Before & Ten After to Help Boost Customer Satisfaction

A Simple Lesson to Enhance Customer Satisfaction and Increase Sales

Here’s a retailing tip I learned from Rolly Morris, President and CEO of Krispy Kreme Doughnuts Canada. Their store policy is that they are open and ready for business open 10 minutes before the posted opening. And they remain open 10 minutes after posted closing. They call it “10 Before/10 after”. That way, you don’t disappoint customers who arrive 3 minutes early (no arguing about whose watch is right). And customers don’t feel rushed out the door – or barred from entering – as closing time approaches. It’s a simple way to generate good feelings – and extra revenues.

Written By Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service & sales speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.