Thanks for Not Buying

How Following Up After Losing a Sale Can Win You Future Business

It’s never pleasant when you spend substantial time with a potential customer and they finally decide to buy elsewhere. It’s hard not to take it personally. It’s like you dressed-up, put on all your charms, and still the customer was more attracted to someone else. That’s why it’s so rare and so impactful if you take a different approach… Follow-up with a note or email stating, ‘Thanks for your consideration’.  Mention you appreciate their time, and even if they won’t be using your services now that you’d appreciate them keeping you in mind for future. Include a link to a helpful article or another small gesture. In less than a minute you demonstrate thoroughness, helpfulness, and graciousness. Ironically, over the long term you might just benefit more by losing this bit of business. Plus, it helps put the spring back in your step when you exit with class.

Today’s chuckle:

“Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill

Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a professional customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.