Customer Service Training TIps

The Next Big Thing in Customer Service

In my presentations on thriving in an uncertain economy, I encourage my audiences to resist the temptation to lower their prices to compete. What do you really ‘win’ in a price war? Instead, we help them become remark-ably different; by taking customer service to the next level. I’m not referring to the next higher level. I’m talking about the next deeper level. In other words, earn a deeper level of trust with your customers. That means lots of little things: avoiding making slightly exaggerated claims – in person and in advertisements; listening beyond understanding to also express empathy; narrowing appropriate choices for customers so they can confidently buy on the spot; and most of all, keeping even implied promises – no matter what. Anyone can be friendly with customers… it takes a mind-shift to create trust.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Today’s chuckle:

If you look like your passport picture, you probably need the trip.


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