Customer Service Training TIps

The Power of Demonstration

When influencing others, demonstrations can dramatically speed the buying process. Years ago, when I worked in the oil industry, a chemical supplier explained that he had a new form of acid inhibitor that was particularly effective. HE brought reams of literature and clinical studies. But rather than get heavily into the paperwork, there in our corporate boardroom he took a sample of hydrchloric acid, mixed it with his new inhibitor, then poured it onto his bare hand. Since his flesh didn’t melt off, we realized the stuff was pretty good. Sold.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


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