The Rule of Three

A Powerful Sales Strategy

When selling or proposing your ideas, keep in mind the “Rule-of-3”. Movie theatres found that when they sold only “large” and “small” drinks, they sold equal amounts of each. To sell more of the “large” drinks, they offered a third “jumbo” size. The result: because people tend to avoid extremes they most often selected the safe middle ground, and bought “large” drinks. Translation, when you have an idea or something to sell, you’ll often get better results by adding two surrounding alternatives.

Written By Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.