What makes you different?

Customers are now getting too much information. When they consider buying, they can search Google and get thousands of pages of information in under a second. That means whether you are submitting a written proposal, deciding what to include on your website, or having a buying conversation with a customer, you need to help make their decision easier. That’s why, of all the info you can provide, here’s perhaps the most useful… Explain (without naming names) what most other providers of your type of product or service supply. Continue by briefly explaining the downside of this approach. Tell the truth. Don’t exaggerate. Then explain how your product or service is different. Again, tell the truth. Don’t exaggerate. That’s it. You’ve now done the comparison shopping for the customer and conveyed the implied risk of going elsewhere. Customers need clarity not clutter. Help them understand what makes you different.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

Today’s chuckle:

Two rules to success in life: 1. Don’t tell people everything you know.

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