What’s in a Name?

Personalization Pays Off: The Impact of Using Customer Names in Business

Henry Thoreau said that most of us lead lives of quiet desperation. Sadly, this is often true for your customers… they just want to get through their workday; policies, rules, and demands of daily living with as little hassle as possible. That’s why you can have such an impact by making the effort to remember and use their name. Of all the ways to impress your customers, remembering their names ranks near the top. You’re not bragging. You’re not talking about your products and services. Using your customer’s name shows you went to the effort to focus on them and remember them. It proves that you care. It demonstrates that they matter. The challenging economy demands that we move forward with the fundamentals of good business. Remember your customer’s name, your customers are more likely to remember you.

Today’s chuckle:

If you want to be well-liked never lie about yourself, and be careful when telling the truth about others.

Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a professional customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.