Dismiss a Customer – Gain a Lawsuit
“Our site managers are hurting us more than helping us when they put-off resolving customer complaints.” This was a client, a senior operations manager, I interviewed for a seminar I was doing for his managers. As an example he explained, “If a customer bangs their knee on our job site, we need the local site superintendent to immediately offer to reimburse for rehab expenses. If we force customers to contact head office, they are just as apt to contact a lawyer. And with our insurance deductible being 25k, we ALWAYS pay more by delaying than we would have by just resolving the complaint immediately.” I’ve found with other clients this same strategy applies to the likelihood of customers posting negative comments online. When we train frontline employees how to resolve customer concerns instantly, they not only strengthen customer loyalty; they also improve their company’s rankings on customer review websites.
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