Customer Service Blog

How to Build Trust with Skeptics

You’ve probably heard that when you first deal with potential customers, you should share your elevator speech. In reality, I’ve found most of these verbal teasers of what you offer sound so contrived that they actually reduce trust. They often come across as trying too hard. That’s why in this short video I share a different way of earning trust; both with current and potential customers. Feel free to share with your colleagues.

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