Insider Information

When I was brought in to do a customer service seminar for a group of operators of tourist information centers, I discovered a trend that may also affect your customers. As more people travel with a GPS they have less need to stop at a tourist info center to ask about local venues. Similarly, using the Internet, your customers likely have plenty of data about your products and that of your competition. One of the strategies I shared with the visitor information group, was give the insiders’ guide. In other works, don’t merely hand out brochures – instead give customers the ‘inside story’ of the best places the locals frequent. When you give your customer examples of what you and other insiders know based on firsthand experience – that isn’t on a website – you’re creating real value and a service differentiator.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

 

Today’s chuckle:

He who hesitates is not only lost, but miles from the next exit.

 

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