Ever talk with customers who aren’t sure what they want? If so, here’s a tool I created that I share in one of my seminars to help H.E.A.R.©  your customers. Simply ask:

Happy – What are you happy about with the current product or service you’re using?
End – What would you like to end – what’s not working with this current solution?
Awesome – What would be awesome – what would be your ideal solution?
Restrictions – What are the restrictions – obstacles getting in the way of this solution?

Asking these questions helps customers clarify in their own mind what they really want. You can then come up with a solution to satisfy those needs and address any obstacles. In other words, when you take steps to H.E.A.R.©  your customers, you are listening louder. It helps them see you as their Trusted Advisor.

 

Today’s Chuckle:
Love is blind. Marriage is the eye-opener

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