Selling as a Trusted Advisor
Stop Competing on Price. Start Leading the Sale.
In today’s marketplace, simply sending quotes or price sheets isn’t selling—it’s losing. If your company delivers value beyond the lowest price, you need a strategy that helps customers see that value—and choose it.
In this highly practical seminar, Jeff Mowatt equips sales and service professionals with a proven approach to earning trust, uncovering deeper needs, and guiding customers toward premium decisions. No pressure. Just clarity, confidence, and conversion.
Your team will discover how to:
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Turn inquiries into conversations – Learn how to respond to emails and phone calls with wording that gets you the fully buying conversation, not just a price check.
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Lead buying conversations – Use questions and structure that highlight your value, not just your cost.
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Apply the P.U.P.® Method – Simplify decision-making by presenting only the three essentials customers actually need to move forward.
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Position price as a secondary factor – Learn how to frame your offer so that what you provide is perceived as worth paying for.
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Close with confidence – End your meetings with a call to action that feels natural, not pushy.
Plus, Jeff will custom-tailor a reply template your team can copy-paste in real-world sales scenarios—cutting through indecision and opening doors.
Why This Works
Selling as a Trusted Advisor isn’t about slick talk or aggressive follow-ups. It’s about earning the kind of trust that makes customers want to hear from you—and refer you.
Whether delivered in-person or virtually, this session transforms how your team handles early-stage sales conversations, increases closing rates, and makes price-based objections irrelevant.
Customized for your Team
Before delivering the seminar, Jeff meets one-on-one with key team members to fine-tune examples and ensure the content directly reflects your industry, sales cycle, and customer mindset.
What Clients Say
“Jeff and his team put together a comprehensive, easy to learn virtual training session for our geographically dispersed team members that went above and beyond our expectations. This was a game changer for Sprung that gave us a much better chance of achieving our revenue goals. I highly recommend this session for any team that needs to remain cutting-edged and customer-focused.”
“Thank you, Jeff for that great online session. I felt we were a strong team as it related to customer impression going into this and I was surprised at the number of different tools we now have to strengthen and enhance that. I also found the virtual format with breakout rooms worked well, so thank you for adapting that for us! I will get in touch regarding future sessions.”