The Power of Demonstration

When influencing others, demonstrations can dramatically speed the buying process. Years ago, when I worked in the oil industry, a chemical supplier explained that he had a new form of acid inhibitor that was particularly effective. HE brought reams of literature and clinical studies. But rather than get heavily into the paperwork, there in our corporate boardroom he took a sample of hydrchloric acid, mixed it with his new inhibitor, then poured it onto his bare hand. Since his flesh didn’t melt off, we realized the stuff was pretty good. Sold.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

 

Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to info@jeffmowatt.com.

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates

REDUCE CUSTOMER CONFLICTS

Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.

Please enter a valid email address.
Something went wrong. Please check your entries and try again.