There have been volumes written on how to grow your business and advance your career. Many encourage you to network and get noticed by the right people. After some two decades of working with senior managers and observing what really impresses them from their employees, I’ve found that trying to be popular is the last thing that works for employees. The real secret to winning customers and being valued by senior managers is profoundly simple: keep your promises no matter what it costs you. That means making clear commitments. Telling others, “I’ll try” or “I’ll do my best.” is saying you have no idea if you’re really capable, so you won’t make a firm commitment. Better to say no up-front than say I’ll try and give excuses later. In today’s world of wishy-washiness, just the act of making clear promises – and keeping them no matter what – makes you stand-out.
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