Warming up Cold-Calls
Perhaps you’re one of the thousands of professionals who is fine with talking to customers, but the thought of making ‘cold-calls’ fills you with dread. That can be a serious problem since in many cases the most efficient way to grow your business is to start dialing. Fortunately, cold-calling can be easier both for you and your customer when you put yourself in their shoes. For example, early in the conversation you might say, “I don’t expect any kind of an answer over the phone… I’m some stranger on the phone you’ve never talked to and you’re in the midst of a busy day. So, I’ll follow this up with an email and touch base with you after you’ve had a chance to look it over. Fair enough?” That way when you send the email, you can start with , “As promised in my phone call…” It’s simple, honest and it works.
Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author. For more tips, training tools or to inquire about engaging Jeff for your team visit www.JeffMowatt.com
Today’s chuckle:
Live so that you wouldn’t be ashamed to sell the family parrot to the town gossip. – Will Rogers
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