Customer Service Blog

What Customers Want – the next big trend

As a customer yourself, see if you can relate to this kind of buying decision. It may change the services you offer to your customers.

I’m getting more clients requesting that I do virtual seminars, prompting me to source a higher-end studio camera that will blur my background better than the Zoom Meetings effect. I watch several YouTube videos where professional videographers explain the settings they use on their commercial equipment to get the ‘bokeh’ effect I’m looking for. I quickly come to 4 conclusions:

  • I’ll have to spend real money to buy the kind of equipment that will achieve this.
  • I have no desire to shop for equipment when I don’t know one camera or lens from the next.
  • I know that I don’t know photography, and this is way outside my skill set.
  • I know I don’t want to learn photography. I just want to enhance my virtual seminars.

Good news is a professional speaking colleague tells me about a guy who is an audiovisual tech/ professional photographer who set up her studio for a fee. I hired Brian Haig and he sources the equipment (even some of it on Kijiji) sets up my studio, adjusts all the lights and leaves me with a turnkey solution that I know sets me apart in the marketplace.

The lesson. A certain amount of your customers don’t want to be taught how-to’s. They don’t want to read manuals or take a course. They will happily pay a premium to someone they trust to do/ arrange the whole thing for them. With the massive amount of choices in almost every category of products or services, I predict this kind of turnkey service is only going to grow. Are there opportunities for you and your organization to provide more turnkey services for your customers?

Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.

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