Ask About the Budget

Strategic Sales Communication: Navigating Budget Talks

When selling a product or service there are times when you may want to discuss the customer’s budget. The challenge is that simply asking, “What’s your budget?” may come across as inappropriate. It may sound like we’re asking how much they can afford. That’s like asking how much money someone earns. Or it may sound like we’re just trying to find out the maximum to charge – which may not result in us receiving accurate information. A more tactful way of wording the question is to ask, “Is there a budget that I should be aware of?”

Today’s chuckle:

If at first you don’t succeed, look in the trash for the instructions.

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Jeff Mowatt is a customer service speaker, customer service training professional, award-winning speaker, and best-selling author.