Customer Service Training TIps

Instant Acknowledgment

Why Greeting Customers Within 5 Seconds Matters for Your Business

One of the most common preventable blunders in customer service is failing to acknowledge the customer immediately. Most employees believe that you’re doing well by greeting customers within 30 seconds of arrival. To test this, picture entering a restaurant. Then check your watch to count 30 seconds. You’ll likely realize that 30 seconds is slow service. I prefer the policy of a major submarine sandwich company – acknowledge customers within 5 seconds. Acknowledging someone doesn’t necessarily mean you have to serve them. “I’ll be with you in just a few minutes,” works fine – even when you’re busy.


Today’s chuckle:

The shortest distance between two points is under construction.


Written By Jeff Mowatt (original content – not AI generated)


Was this helpful?   For additional information on this topic: Managing Customer Waiting Lines

You’ll find more of Jeff’s Trusted Advisor Customer Service tips or subscribe to receive a new Business Building Tip every two weeks.

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service speaker, customer service & sales trainer, a business strategist, award-winning speaker, and best-selling author.


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.