No big deal losing a few customers?

Customer Service in the Digital Age

In recent years, if your organization’s service wasn’t great, you might upset some customers, but that was considered to be a “part of the normal business”. Now however, disgruntled customers have a means to amplify their outrage. As we all know, the advent of social media has become the new form of “word-of-mouth”. The extensive reach afforded by these platforms means that a single dissatisfied customer has the potential to inflict significant damage to a brand’s reputation. Keep in mind that a comment that’s spoken may be forgotten; but a remark written in cyberspace has a lasting presence. Add to that people’s tendency to take the written word more seriously than a spoken comment, and you have substantial reason to make your customer service positively remark-able. To see how your company is doing today, one looks at your sales metrics, the quality of your service is the trued indicator of future success.

Today’s chuckle:

The best way to have the last word is to apologize.

Written By Jeff Mowatt (original content – not AI generated)

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Jeff Mowatt is a customer service speaker, customer service trainer, a business strategist, award-winning speaker, and best-selling author.