Customer Service Training TIps

Put Pricing in Perspective

When talking price with potential customers, remember that big numbers are often intimidating. So, it’s helpful to put the price in perspective. A realtor, for example, asks a buyer whose ‘final’ offer is $7,500 below the seller’s price, “Are you willing to lose your dream home for what amounts to less than a dollar a day?” A person selling an extended warrantee on a TV explains, “For $2 on your monthly payments – less than a cappuccino a month, you get an extra 3 years of protection on something that you’ve invested $3,500.” That simple perspective makes buying easier.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit


Today’s chuckle:

A conclusion is simply the place where you got tired of thinking.


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