The Truth about Generating Customer Referrals

How to Boost Client Recommendations

You’re likely aware that volumes have been written about how to grow your business through customer referrals. Most strategies focus on customers providing names for you to contact. I’ve talked about the flaws of this approach in other 30-second tips. For today’s tip, my point about referrals is simply this: ‘If customers aren’t referring you it means your service is not remarkable.’ I mean REMARKable – literally. Customers need to first notice your service, then talk about it. The problem is many customers are so focused on themselves that most of your services will go unnoticed. That doesn’t mean you need to jump through hoops for attention. It does mean you need to communicate differently. Contrast asking a customer, ‘Do you want us to drop it off?’  vs. ‘Would it be helpful if we dropped it off for you?’  Same offer – different words. The second however, is more likely to generate referrals.

Today’s chuckle:

“Let us make a special effort to stop communicating with each other, so we can have some conversation.” – Mark Twain

Written By Customer Service Speaker & Sales Trainer, Jeff Mowatt (original content – not AI generated)

Was this helpful?   For additional information on this topic:   Greetings Customers and Establishing Trust

You’ll find more of Jeff’s Trusted Advisor Customer Service & Sales tips or subscribe to receive a new Business Building Tip every two weeks.

Watch many of my tips on my YouTube Channel. Like, comment, and subscribe for more insightful content. See you in the next video!

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a Canadian professional customer service speaker, customer service & sales trainer, a business communication strategist, award-winning speaker, and best-selling author.