Use a PUP to Grow your Business

Customers making buying decisions tend to favour those who give them a PUP. PUP is an acronym I created that stands for three pearls of information that help customers feel confident they should buy from you over others. PUP should be the foundation of any proposal, website, brochure, advertisement, or buying conversation. The first “P” in PUP stands for payoff – the ultimate benefit that customers will derive from using your products or services. “U” in PUP stands for unique – explain how your product/service differs from others in your category. Finally, the last “P” in PUP is proof – evidence in the form of testimonials, credentials, photos, anecdotes, demonstrations, test results, that prove what you claim is indeed true. If you give your customers more than this, it may just complicate their purchase and overwhelm them. Give less, and customers may think the proposition is too risky or not beneficial enough to be worth the investment.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

Today’s chuckle:

II can’t get enough minimalism

Like to forward or reprint this tip?

We have some options to make this easier for you. Click here for a printer-friendly  CDrom with all Jeff’s tips.  Click here for  Jeff’s book with 101 top tips.  If you’d like to cut and paste any of our tips or articles from our website, you are welcome to do so  providing  you include the bio and contact information after each tip or article.   Please also email a link to any tips or articles that you post on-line to [email protected].

Copyright © JC Mowatt Seminars Inc.   All rights reserved.

Like to forward or reprint this tip?

Click here for Jeff’s Latest Tip
and to Subscribe for FREE updates