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First Impressions Matter – Customer Focused Branding Strategies
Many organizations claim they are focused on delighting customers.
What if you could prove it within the first 30 seconds of your customer’s arrival?
Imagine you and your company are considering a new supplier. You schedule a time to meet a few team members at their establishment. When you arrive on site the first impression you register is a prominent sign in reception with your logo: “Welcome, (your name)! Nice.
Then as you’re given a tour, you note that every employee you encounter is wearing a name tag that includes your logo. Chances are you’re sensing this outfit is indeed customer focused. They differentiate their brand – not by drawing attention to themselves and their superiority – but by focusing on you and your brand. Nominal cost with a substantial impact.
Written By Jeff Mowatt (original content – not AI generated)
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Jeff Mowatt is a customer service speaker, customer service training professional, certified professional speaker, and best-selling author.
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