Customer Service Training TIps

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First Impressions Matter – Customer Focused Branding Strategies

Many organizations claim they are focused on delighting customers.

What if you could prove it within the first 30 seconds of your customer’s arrival?

Imagine you and your company are considering a new supplier. You schedule a time to meet a few team members at their establishment. When you arrive on site the first impression you register is a prominent sign in reception with your logo: “Welcome, (your name)! Nice.

Then as you’re given a tour, you note that every employee you encounter is wearing a name tag that includes your logo. Chances are you’re sensing this outfit is indeed customer focused. They differentiate their brand – not by drawing attention to themselves and their superiority – but by focusing on you and your brand. Nominal cost with a substantial impact.

 

Written By Jeff Mowatt (original content – not AI generated)

 

Was this helpful?   For additional information on this topic:  Greeting Customers and Establishing Trust

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Jeff Mowatt is a customer service speaker, customer service training professional, certified professional speaker, and best-selling author.

 

Other related resources:


“Influence with Ease” – You already know that whatever your message, customers and coworkers are persuaded – not by your title – but by how much they trust you.  Jeff shares 30-second tips that strengthen trust in virtually all of your communications.

 

“Profit Producing Customer Service” in today’s competitive marketplace your team’s customer service is often your greatest differentiator. The challenge is ensuring that everyone gets consistent training on how to deliver one-of-a-kind service, where price becomes less relevant. This training package reveals how employees can provide REMARKable service.

REDUCE CUSTOMER CONFLICTS

Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.