The Professional Upselling Difference

Upselling, when properly done can significantly boost any business. Most employees however, aren’t professionally trained on upselling so they turn-off customers and jeopardize repeat business. A typical ineffective upsell is a server asking restaurant customers, “Would you care for dessert?” Contrast that to when we train employees with, “To finish off the meal with something sweet, I brought the desert tray over for you. Would you like to hear about my favourite?” The server then describes the desert using benefit language. Result: increased immediate sales and enhanced customer loyalty.

 Jeff Mowatt is a customer service strategist, award-winning speaker, and bestselling author.   For more tips, training tools or to inquire about engaging Jeff for your team visit    www.JeffMowatt.com

 

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