Customer Experience Articles

How Humility Boosts your Online Influence

Is your social media helping or hurting you?

Ever receive one of those holiday newsletters from a friend or relative summarizing their family’s news of the year? “Roger is now managing the Eastern division at work. Sarah graduated from elementary school. And we had a fabulous vacation in Cancun, Mexico.” I’ve no doubt the senders were well intended. To me though, many come across as self-absorbed bragging. Unfortunately, the same may be true of your social media marketing.

While attempting to post fun, interesting social media tidbits with customers and prospects, you may in fact be sowing seeds of resentment and disconnection. I’m not suggesting that you stop posting online. Heavens, if you’re running a business and communicating with customers, social media marketing is a vital tool. But what if rather than bragging about our brilliance, success, and popularity, we instead use what I call the humility advantage?

What if we also posted humorous bits about our failings and foibles?

Of course you want customers and prospects to view you and your colleagues as experts in your chosen field. That’s why my customer service training programs are about being perceived as your customers’ trusted advisor. I’m not suggesting posting announcements about failed projects for customers. But on top of our successes, what if we also demonstrate that we are human and don’t take ourselves too seriously?

The problem with trying to come across as brilliant, successful, and popular, is it makes you unrelatable. Every mature adult entrusted to make buying decisions on behalf of their organization knows that no one is perfect. When your social media marketing posts also reveal your less than perfect life, you demonstrate that you’re authentic. Authenticity builds trust. And trust builds businesses, careers, and relationships.

So, in addition to posting corporate success stories, consider sharing a morsel of personal news with some self-deprecating humour. “Enjoyed Cancun, Mexico. Well, mostly the restrooms. Turns out Montezuma is seriously vengeful. Hate that guy!” Lighten up and laugh at yourself a bit. People love it. And they’ll want to get to know you better.

That’s the humility advantage.

By Jeff Mowatt (original content – not AI generated)


Was this helpful?  For additional information on this topic: How to Sell or How to Up-sell, Cross-sell and Gain Referrals

You’ll find more of Jeff’s Trusted Advisor Customer Service tips or subscribe to receive a new Business Building Tip every two weeks.

Curious about Jeff’s training resources?  Click on Shop for details.  If you’re interested in a customized presentation for your organization, contact Jeff at [email protected]

Jeff Mowatt is a customer service speaker, customer service training professional, award-winning speaker, and best-selling author.


Other related products:

How to Deal with Difficult People audio learningHow to Deal with Difficult People – Whether at work or at home, a difficult person can make your life miserable. The emotional distress caused by an unpleasant customer, co-worker, or even family member can leave you feeling drained. Sometimes it feels like you’re the only one making an effort. When what you try doesn’t work you may find yourself wanting to escape.  What if there was a better way to prevent and resolve conflicts?


Influence with Ease by Jeff Mowatt

Jeff’s besting selling book, Influence with Ease – You already know that whatever your message, customers and coworkers are persuaded – not by your title – but by how much they trust you.  Jeff shares 30-second tips that strengthen trust in virtually all of your communications.



Profit producing Customer Service audio training
Jeff’s self-study training kit “Profit Producing Customer Service” this training package reveals how employees can provide REMARKable service in all areas related to customer service.


Trusted Advisor Transformation Online Training Course - by Jeff Mowatt
For more in-depth training the Trusted Advisor Transformation course is 15 minutes a day for 7 days, which means you can view an entire module over a coffee break. It’s all done with online videos you can view anytime, anywhere on your desktop or mobile device. All you do is watch the videos and apply the concepts.


Register today for our 30 – second Trusted Advisor tips and receive as a bonus 15 Phrases that Pay for dealing with stressed and rushed customers.