Do this – and customers will LOVE you
Question for you and your team about how to strengthen customer relationships: Are you more focused on a) getting customers to like you? Or b) getting customers to feel better about themselves?
We of course want people to like us. Problem is, trying to get customers to like us is akin to trying too hard to impress someone on a date. We’re putting the focus on ourselves, when ironically, we’d be more likeable by focusing on the other person.
Customers love it when you treat them like they are knowledgeable, intelligent adults. They love it when you mention the homework you’ve done about them and their company. Customers especially love it when you actually listen and prove that you remember their preferences.
Bottom line - don’t worry too much about how customers feel about you. Focus on how they feel about themselves when they're around you. Bonus tip - the same can be said about strengthening relationships with your co-workers.
Dealing with Internet Trolls and Angry Customers
Trusted Advisor Customer Service Video Tip
In a perfect world, we’d never have to deal with angry, vindictive people. In the real world, however, there may be times when you're confronted by unhappy people, either online, on the phone, or in person. The good news is in this video I share 6 strategies for calming cranky customers and having better days.
When Faster Service isn’t Better
Conventional customer service wisdom is that customers appreciate service that’s prompt. So you might have a conversation with the customer, then email them the materials they need just before you leave work at the end of the day.
Big mistake.
Not the part about doing the work before you leave - but emailing it to a customer at the end of their workday. That timing practically guarantees they’ll ignore it until the next day. But next morning they start receiving other emails, so your message from the night before gets ‘buried’ in their inbox.
The good news is it’s easy to still provide prompt service and have your info at your customer’s top of mind. Just commit to them at the outset that they’ll have the info within 24 hours. Then prepare your email as usual. But just before sending, in Outlook click email options, schedule it to go to the customer about a half hour after they arrive at work. That way it still seems prompt, and they’re more keen on opening it and considering it.
Anther quicktip - since the email will arrive in the morning, begin your email with "Good morning.." vs "Hi..." to make it sound more present and personal.
Bottom line, don’t just try to get something off your plate for a customer. Also keep in mind when they’ll have the appetite to receive it.
When Customers Refuse Good Advise
You’ve heard, it’s better to give than receive. It’s been my experience that when it comes to advice, most people are indeed more willing to give than receive.
When advising customers, coworkers, or even family members, the challenge is generally people don’t like to be told what to do. Advice may come across as controlling or condescending.
That’s why in my Trusted Advisor seminars, I encourage participants to use what I call the humility advantage©.
It’s about guiding customers while demonstrating your respect for their intelligence. Often it’s just a matter of changing a few words. Consider how you might respond when someone tells you:
You should… vs You might…
I recommend… vs I suggest…
You need to… vs What if…
Ironically, the alternative phrases - being less forceful, create less resistance and have more impact. Being a trusted advisor is less about telling, and more about inviting.
When Friendliness Backfires
Trusted Advisor Customer Service Video Tip
Companies often claim that they offer friendly service. Sounds good in theory. In this video, however, you and your team will discover how employee perkiness can actually be more annoying than endearing. And you’ll gain customer service tips to earn trust - even with customers who are frustrated.
How to Break Bad News to customers
Chances are, you and your team work hard to take care of customers. At times however, you may need to give customers bad news about delays, price increases, etc. Having trained teams on enhancing customer satisfaction and reducing complaints for over 30 years, I’ve discovered it’s not so much the policies and delays that annoy customers. It’s how we communicate bad news that determines whether we either help customers remain cool-headed, or launch them on a rant.
Check out this video where I share 5 common customer service excuses that bruise your brand. And I provide tips on how to adjust your communications - even when giving bad news - to make everyone’s day go better.
How to Motivate your Team beyond Money
As a leader, you know your effectiveness is measured not by what you accomplish; but by what you guide your team members to achieve. It’s not just a matter of getting marginal performers to improve. With today’s staffing shortages, we also risk losing our star performers when they don’t feel fully engaged at work. The issue is particularly critical now when team members are still feeling post pandemic lethargy.
That’s why in this video, you’ll discover 3 secrets to motivation I share with my client leadership teams. None require paying more in perks and salaries. All help both star employees and marginal employees feel more motivated to help your customers, and to help each other.
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Foul-ups that Boost Business
What would you think of a driver who did this with your delivery? I’d ordered a supply of firewood from Timber Ridge Firewood, a company based several miles out of town. The delivery truck arrives as scheduled, but when I ask the young driver, Kolten about the canvas carrying bag that I’d also ordered, something unexpected happens. “Oh, no!” Kolten exclaims, “I completely forgot to bring it. Sorry about that! Tell you what, I’ll come by tonight on my own time and drop it off. If you’re not here I can hide it next to the stack. Would that be OK with you?”
I’m taken aback by this young man’s instant honesty. Many people would have deflected responsibility and blamed someone back at loading for the foul-up. The fact that he takes responsibility, apologizes, and offers to return later to drop it off has me wondering, did this kid go to one of my seminars?
Sure enough that evening a little car pulls up and Kolten drops off the bag. I was so impressed I emailed his boss the next day to let him know he was lucky to have such a solid citizen representing his company. Now, I’ve just raved to you and over 35,000 other readers about the good service at Timber Ridge Firewood. Ironically, all that positive goodwill and free advertising happened as a result of a mistake.
Sooner or later in every organization there will be foul-ups and oversights. The mistake itself is not usually what determines whether we keep the customer. It’s what we say and do about the mistake that matters. When handled properly, mistakes can actually strengthen customer loyalty and build your brand.
As you make plans for keeping your employees engaged in 2023, could it be time for a refresher on enhancing communications with your internal and external customers? Let me know if I can assist. We’ll schedule a short zoom chat about your team’s unique needs. Then if it looks like a possible fit, I’ll follow-up with something in writing for you to consider. Let’s move your team past the pandemic blues. Finally, in 2023 let’s do this!
7 Worst things to Say to Angry Customers
You’ve probably noticed that angry customers don’t always listen to reason. That’s why even when we mean well, a simple misplaced word can make an unhappy customer fly off the handle. Check out my video where I share 7 of the worst things to say to angry customers, along with what to say instead to regain trust.
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