What NOT to say when closing a sale

A common blunder when trying to influence others is talking too much. This is particularly true after asking a question. For example, a sales representative might “close” by asking, “Your thoughts on…?” At this point the rep needs to REMAIN SILENT. The silence maybe awkward, but it’s critical to wait while the other person makes that buying decision. More often than not, by remaining silent you’ll receive an affirmative answer. When it comes to influencing others, silence really is golden.