Make savings sound better

When offering your customers any kind of a quantity discount, you’ll get better results when you choose the right wording. Example: ‘If you were to buy these widgets individually the price would total two hundred and eighty-seven dollars. As a package though, you get the whole set for two fifty-five.’ The second number sounds much lower because a) the second and third digits are both lower than those of the initial number. And b) the package number is expressed without using the words: ‘hundred’, ‘and’, or ‘dollars.’